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Encyclopedia of major marketing campaigns

Author: Thomas Riggs
Publisher: Detroit : Gale Group, <2000-2007 >
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation, ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
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Details

Genre/Form: History
Additional Physical Format: Online version:
Encyclopedia of major marketing campaigns.
Detroit : Gale Group, <2000-2007 >
(OCoLC)664185922
Document Type: Book
All Authors / Contributors: Thomas Riggs
ISBN: 078763042X 9780787630423 0787673560 9780787673567
OCLC Number: 41266372
Description: v. <1-2 > : ill. ; 29 cm.
Contents: [v. 1]. Adolph Coors Company --
Advertising Council --
Alberto-Culver USA, Inc. --
Alexander Hamilton Institute, Inc. --
Allstate Insurance Company --
American Airlines Corporation --
American Broadcasting Company Television Network, Inc. --
American Cancer Society --
American Egg Board --
American Express Company --
American Honda Motor Company, Inc., Acura Division --
American Isuzu Motors, Inc. --
American Safety Razor Company --
American Tourister, Inc. --
Ameritech --
Anheuser-Busch Companies --
Apple Computer, Inc. --
Archer Daniels Midland Company --
AT&T --
Aurora Foods Inc. --
Australian Tourist Commission --
Avis Rent a Car, Inc. --
Bayer Corporation --
Bayerische Motoren Werke Ag --
Beiersdorf, Inc. --
Ben & Jerry's Homemade, Inc. --
Benetton Group Spa --
BIC Corporation --
Black & Decker --
Bohan, Carden, & Cherry --
Book-of-the-Month Club --
Borden Inc. --
Boston Beer Company --
Braun, Inc. --
Brown & Williamson Tobacco Corporation --
Brown-Forman Corporation --
Burger King Corporation --
Cable News Network --
California Milk Processor Board --
California Raisin Marketing Board --
Calvin Klein Cosmetics --
Calvin Klein, Inc. --
Campbell Soup Company --
Canandaigua Wine Company, Inc. --
Cannondale Corporation --
Capitol Records Inc. --
William Carter Company --
Catholic Archdiocese of New York --
Celestial Seasonings, Inc. --
Centers for Disease Control and Prevention --
Chanel Inc. --
Channel 7 WABC --
Charles Atlas Ltd. --
Chevron Corporation --
Chiquita Brands International, Inc. --
Chock Full O'Nuts Corporation --
Church of Jesus Christ of Latter-Day Saints --
Clairol Inc. --
Clorox Corporation --
Coca-Cola Company --
Colgate-Palmolive Company --
Compagnie Generale des Etablissements Michelin --
Conagra, Inc. --
Consumer Information Center --
Coors Brewing Corporation --
Corning Glass Works --
Cosmair, Inc. --
Cotton Inc. --
CSX Corporation --
Culligan Water Technologies, Inc. --
Cunard Line Ltd. --
Daimler Chrysler --
Dairy Management Inc. --
Dale Carnegie & Associates, Inc. --
Dannon Company --
Debeers Consolidated Mines, Ltd. --
Dell Computer Corporation --
Delta Air Lines, Inc. --
Democratic National Committee --
Diageo Plc --
Dial Corporation --
Domino's Pizza Inc. --
Dow Chemical Company --
Dr Pepper/Seven Up, Inc. --
Dr. Martens Airwair USA, LLC --
Dreyer's Grand Ice Cream, Inc. --
Dunkin's Donuts, Inc. --
E.I. Du Pont de Nemours and Company --
Eastman Kodak Company --
El Al Israel Airlines Ltd. --
Empire State Development Corporation --
Enterprise Rent-a-Car Company --
Euro Disney S.C.A. --
Faultless Starch/Bon Ami Company --
Federal Express Corporation --
Feld Entertainment, Inc. --
Finnish National Distillers, Inc. --
Florida Department of Citrus --
Ford Motor Company --
Foster Grant, a division of Accessories Associates, Inc. --
Frito-Lay Company --
Fruit of the Loom, Inc. --
Ernest & Julio Gallo Winery --
General Electric Company --
General Mills, Inc. --
General Motors Corporation --
Gerber Products Company --
Gillette Company --
Girl Scouts of the United States of America --
Global Beverage Company --
Golden Grain Company --
B.F. Goodrich Company --
v. 2. A & E Television Networks --
ABC, Inc. --
Abercrombie & Fitch --
Accenture, Ltd. --
Adidas America, Inc. --
Adidas-Salomon AG --
The Advertising Council, Inc. --
Aflac, Inc. --
AirTran Holdings, Inc. --
Allied Domecq PLC --
The Allstate Corporation --
Altria Group Inc. --
Amazon.com, Inc. --
America Online, Inc. --
American Apparel Inc. --
American Civil Liberties Union --
American Express Company --
American Honda Motor Company --
American Legacy Foundation --
Americans for the Arts --
Anheuser-Busch Companies, Inc. --
Apple Computers, Inc. --
AT&T Inc. --
Audi of America, Inc. --
Barclays Global Investors --
The Basketball Club of Seattle, LLC --
Bayerische Motoren Werke AG --
BC Dairy Foundation --
Binney & Smith --
The Body Shop International PLC --
Borders Group, Inc. --
Boston Beer Company, Inc. --
Boston Market Corp. --
Brigham's, Inc. --
Budget Rent A Car System, Inc. --
Bureau of Engraving and Printing --
Burger King Corp. --
Business Leaders for Sensible Priorities --
Cadbury Adams USA LLC --
Cadbury Schweppes Americas Beverages --
California Department of Health Services, Tobacco Control Section --
California Milk Advisory Board --
California Milk Processor Board --
Calvin Klein Cosmetics Company --
Campbell Soup Company --
Canadian Film Centre --
Canon U.S.A., Inc. --
CareerBuilder Inc. --
Cargill, Inc. --
Carl's Jr. --
Carnival Corporation --
Cellco Partnership --
The Charles Schwab Corporation --
Chevron Corporation --
Church & Dwight Company, Inc. --
Church's Chicken --
Cisco Systems, Inc. --
The Coca-Cola Company --
Columbia Sportswear Company --
ConAgra Foods' Feeding Children Better Foundation --
Conseco, Inc. --
Cunard Line Limited --
CVS Corporation --
Cyan Worlds Inc. --
DaimlerChrysler Corp. --
Darden Restaurants, Inc. --
Davidson Development Inc. --
Dell Inc. --
Delta Air Lines, Inc. --
DHL Holdings (USA), Inc. --
Diageo plc --
Dial-A-Mattress --
The Dial Corporation --
Diamond Foods, Inc. --
The Diamond Trading Company --
DirecTV Group, Inc. --
Discovery Communications, Inc. --
Doctor's Associates Inc. --
Dr. Martens Airwair USA LLC --
Dr. Pepper/Seven Up, Inc. --
Dreyer's Grand Ice Cream Holdings, Inc. --
drugstore.com, inc. --
Dyson Ltd. --
Eastman Kodak Company --
eBay Inc. --
Electronic Data Systems --
Eli Lilly and Company --
Energizer Holdings., Inc. --
ESPN, Inc. --
E*TRADE Financial Corp. --
Euromarket Design, Inc. --
FedEx Corp. --
Fila USA --
Ford Motor Company --
Fortune Brands, Inc. --
Foster's Group Limited --
Fox Entertainment Group, Inc. --
French Connection Group PLC --
Frito-Lay Inc. --
Fuji Photo Film U.S.A., Inc. --
Game Show Network --
Gap Inc. --
Gateway, Inc. --
GEICO --
General Electric Co. --
Responsibility: Thomas Riggs, editor.

Abstract:

Details on 500 U.S. marketing campaigns in the 20th century, each selected because of "its conceptual value or innovation, ... the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service."--[Vol. 1], p. xxi.
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